Influex is a branding and web design agency based out of San Diego, California. They’re a leader in the personal brand space, working with clients such as Lewis Howes, Dan Lok, Genius Network, Aleric Heck, and more.
Role & Objectives
My role at Influex was as the Assistant Creative Director. I worked directly with the Creative Director participating in client meetings, project pitches, and providing feedback on designs. I co-lead creative discovery calls and created “Brand Bibles”: a visual presentation of the client’s role models, their target audience, and a moodboard to inspire design.
As our primary audience was personal branding, my biggest responsibility helping clients feel heard and extract the “essence” of who they truly are as a person, translating that into a brand identity and website.
My role at Influex was as the Assistant Creative Director. I worked directly with the Creative Director participating in client meetings, project pitches, and providing feedback on designs. I co-lead creative discovery calls and created “Brand Bibles”: a visual presentation of the client’s role models, their target audience, and a moodboard to inspire design.
As our primary audience was personal branding, my biggest responsibility helping clients feel heard and extract the “essence” of who they truly are as a person, translating that into a brand identity and website.
Accomplishments
Improving flow and productivity by assisting the Creative Director, guiding the creative discovery and creative feedback processes, reinventing the creative collab meetings and engaging the design team in practicing new design trends, Researching and writing the creative process to simplify onboarding new employees.
Improving flow and productivity by assisting the Creative Director, guiding the creative discovery and creative feedback processes, reinventing the creative collab meetings and engaging the design team in practicing new design trends, Researching and writing the creative process to simplify onboarding new employees.
Sloane
Brand Discovery & Moodboard, Client Guidance, Creative Direction, Design
Sloane is a life coach that holds transformative retreats for highly-successful women.
Objective
The client wanted to update her logo and create a new website for her brand. I was tasked with creating the moodboard and kept in frequent contact with the client, where I would receive feedback and pass it along to the design team. I created the moodboard, designed some of the sections for her website, and designed the website CTA buttons.
Results
︎︎︎View Website
Brand Discovery & Moodboard, Client Guidance, Creative Direction, Design
Sloane is a life coach that holds transformative retreats for highly-successful women.
Objective
The client wanted to update her logo and create a new website for her brand. I was tasked with creating the moodboard and kept in frequent contact with the client, where I would receive feedback and pass it along to the design team. I created the moodboard, designed some of the sections for her website, and designed the website CTA buttons.
Results
︎︎︎View Website
Haeggquist & Eck, LLP
Brand Discovery & Moodboard, Client Guidance, Creative Direction, 99Designs Contest
H&E is a women-owned law firm that specializes in employment law, especially victims of workplace sexual harassment.
Objective
H&E needed our help rebranding and designing and building their website. Our Creative Director did three rounds of revisions but the client wasn’t satisfied with the logo; I was tasked with writing the proposal for the 99Designs Logo Contest we administered for them. I met with client several times and helped them pick out a logo for their company. I also designed the moodboard and assisted in creative discovery.
Results
︎︎︎View Website
Brand Discovery & Moodboard, Client Guidance, Creative Direction, 99Designs Contest
H&E is a women-owned law firm that specializes in employment law, especially victims of workplace sexual harassment.
Objective
H&E needed our help rebranding and designing and building their website. Our Creative Director did three rounds of revisions but the client wasn’t satisfied with the logo; I was tasked with writing the proposal for the 99Designs Logo Contest we administered for them. I met with client several times and helped them pick out a logo for their company. I also designed the moodboard and assisted in creative discovery.
Results
︎︎︎View Website
Clients & Community
Brand Discovery & Moodboard, Creative Direction
Clients & Community helps coaches, consultants & agency owners generate more high ticket clients by starting & growing wildly profitable Facebook groups.
Objective
A logo refresh and website design. I created the moodboard, participated in client calls, and assisted with creative direction.
Results
︎︎︎View Website
Brand Discovery & Moodboard, Creative Direction
Clients & Community helps coaches, consultants & agency owners generate more high ticket clients by starting & growing wildly profitable Facebook groups.
Objective
A logo refresh and website design. I created the moodboard, participated in client calls, and assisted with creative direction.
Results
︎︎︎View Website
Lisa Shield
Brand Discovery & Moodboard, Client Guidance, Creative Direction
Lisa Shield is a relationship coach that works with women.
Objective
Brand re-design and website design/development. I created the moodboard and met with the client over Zoom, guiding the creative process by presenting her feedback to design.
Results
︎︎︎View Website
Brand Discovery & Moodboard, Client Guidance, Creative Direction
Lisa Shield is a relationship coach that works with women.
Objective
Brand re-design and website design/development. I created the moodboard and met with the client over Zoom, guiding the creative process by presenting her feedback to design.
Results
︎︎︎View Website
Secure Visa
Brand Discovery & Moodboard, Creative Direction
Secure Visa is an immigration consultant helping clients move to Canada or New Zealand.
Objective
Brand redesign and website design/development. I was responsible for the moodboard and also provided creative feedback to the design team.
Results
︎︎︎View Website
Brand Discovery & Moodboard, Creative Direction
Secure Visa is an immigration consultant helping clients move to Canada or New Zealand.
Objective
Brand redesign and website design/development. I was responsible for the moodboard and also provided creative feedback to the design team.
Results
︎︎︎View Website
Rory Fatt
Brand Discovery & Moodboard, Creative Direction, Design
Rory Fatt is a business coach who helps clients accelerate their company’s growth.
Objective
Rebrand and website design/development. I met with the client via Zoom and spoke to them about their goals, created the moodboard, and assisted with the creative feedback. I also designed a few sections on the website.
Results
︎︎︎View Website
Brand Discovery & Moodboard, Creative Direction, Design
Rory Fatt is a business coach who helps clients accelerate their company’s growth.
Objective
Rebrand and website design/development. I met with the client via Zoom and spoke to them about their goals, created the moodboard, and assisted with the creative feedback. I also designed a few sections on the website.
Results
︎︎︎View Website
Ⓒ 2023 ASHLEY DAY | ALL RIGHTS RESERVED
For inquiries, please email me at hello@ashleyday.me
For inquiries, please email me at hello@ashleyday.me